Web
The vast majority of online businesses are either brand building on the homepage, list building on a landing page or selling products directly from an ecommerce platform. Routinely, the difference between a sale and a bounce is properly researched, tailor-made website copy.
Google will also be all over your SEO keywords before interested customers can even find your door.
With around 3 to 10 seconds to give your web reader a reason not to leave, attractive and impactful web copy maintains interest, clearly communicates value to your target market, and converts the highest proportion of your prospective buyers.
If attractive, well-researched web copy that ranks and converts interests you, let's talk →
In the age of savvy digital natives and inundated inboxes, what does it take, these days, for a business email to actually get opened and clicked on?
If you're already tending to your precious email list and consistently giving your customers what they want, they'll be keeping an eye out for you. Together, we just keep the party going by keeping it relevant, valuable and fresh. We'll explore what's working, optimise all your 'email flows' using the latest technical standards and start testing your target market with new promotional material.
Alternately, maybe you've got the goods but earnestly whisper things like, "What's an email list?" Once you're over the shock of just how much potential business has been left on the table, we simply press 'Play' on the solid and immediate returns of a full and expertly implemented email strategy.
Whether you need emails to keep the party going or start it, let's talk →
Content Marketing
Content Marketing is the greatest thing to happen since that rather helpful video on the surprising variety of pleasing ways to slice bread.
The definition from the oracles over at the Content Marketing Institute is: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action."
Essentially, the bread guy, who not only just demoed the assortment of fascinatingly arcane slicing techniques but also how to tweak the recipe, ever so slightly,
so you get that perfect quivering slice, just like his...
• Where does he get his ingredients from?
• What utensils does he use?
• Hot-damn, that oven though?!
Personally, my professional training is in Tech and a Life Science.
Now, I can take complex technical and scientific jargon and explain it in such a way that the average reader doesn't want to beg for mercy.
Instead, innovatively presented ideas immediately engage the reader while delivering relevant and actionable value, beginning the pursuit of similar entertaining and informative content.
To unplug myself, I've also amassed a wealth of knowledge in other areas such as personal development, education, fitness and nutrition, the great outdoors and pets.
If you would like to discuss content contributions from any of my niches, let's talk →
Social Media
Social Media distills copy down to its essence.
Limited character counts.
Compact storytelling.
#HashTags.
Truly, ultra-lean copywriting.
High-speed scrollers just flying by?
Character limits causing...
let's talk →
